Our Story

Joseph & Emma began 20 years ago with a simple yet powerful vision: to create fashion that is timeless yet modern, for men and women who not only want to stand out but also feel confident in what they wear.

Our story begins with my father, a man with a deep passion for fashion, who wanted to realize his dream: to design sophisticated, high-quality clothing for the modern woman and man. What started as a small atelier in the heart of Toronto quickly grew into a beloved brand, known for its elegance, craftsmanship, and perfect balance between classic and contemporary.

Today, Joseph & Emma is much more than just a clothing brand. It's a family business where we proudly continue my father's legacy, while adding new influences that reflect the needs of the modern customer. But above all, Joseph & Emma is about building a community – a community of women and men who feel confident, elegant, and strong, not just because of their clothing, but because of the power that clothing gives them.

Our mission is to design fashion that not only feels good but also radiates strength and confidence. Each collection is a combination of the timeless style my father created and the modern elegance I bring. We are proud of our heritage, but we continue to evolve, always looking to the future while respecting the journey we've taken so far.

At Joseph & Emma, we believe that fashion is more than what you wear. It's a way to express yourself, to show who you truly are. Whether it's my father's first sketches or choosing fabrics for a new collection, every decision is made with love and attention to detail. We want everyone who wears our clothing to not only feel beautiful but also discover their own strength.

As we celebrate our 20th anniversary, we want to take a moment to thank our customers. Your trust and support have made Joseph & Emma what it is today. We are incredibly grateful for this journey and look forward to many more years of growing together.