PRIVACY POLICY
PRIVACY POLICY
Last updated: November 6, 2025
Joseph & Emma Boutique manages this store and website, including all associated information, content, functionalities, tools, products, and services, to provide you, as a customer, with a personalized shopping experience (hereinafter referred to as the "Services"). Joseph & Emma Boutique is a store powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal data when you access the Services, use them, make a purchase or other transaction, or when you communicate with us in any other way. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall take precedence with respect to the collection, processing, and disclosure of your personal data.
Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the principles of collecting, using, and disclosing your personal data as described in this Privacy Policy.
Personal Data We Collect or Process
By using the term "personal data," we mean information that identifies you or can be reasonably linked to you or another person. Personal data does not include information collected anonymously or information that has been de-identified so that it does not identify you or cannot be reasonably linked to you. We may collect or process the following categories of personal data, including inferences drawn from such personal data, depending on how you interact with the Services, your location, and to the extent permitted or required by applicable law:
Contact information, including name, address, billing address, shipping address, phone number, and email address.
Financial data, including credit, debit, and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation, and other payment details.
Account data, including username, password, security questions, preferences, and settings.
Transaction data, including products you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.
Your communications with us, including information you provide when communicating with us, for example when you submit a customer service inquiry.
Device information, including information about your device, browser, or network connection, IP address, and other unique identifiers.
Usage information, including information about your interaction with the Services, including how and when you access or interact with the Services.
Sources of Personal Data
We may collect personal data from the following sources:
Directly from you, including when creating an account, accessing or using the Services, communicating with us, or otherwise providing us with your personal data;
Automatically through the Services, including from your device when you use our products or services or access our websites, as well as through the use of cookies and similar technologies;
From our service providers, including when we use them to implement certain technologies and when they collect or process your personal data on our behalf;
From our partners or other third parties.
How We Use Your Personal Data
Depending on how you interact with us or which Services you use, we may use your personal data for the following purposes:
Providing, customizing, and improving the Services. We use your personal data to provide you with the Services, including to fulfill our contract with you, process payments, fulfill orders, remember your preferences and products of interest, send notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create personalized shopping experiences, for example, by recommending products related to your purchases. This may include using your personal data to customize and improve the Services in a more relevant manner.
Marketing and advertising. We use your personal data for marketing and promotional purposes, for example to send you marketing, advertising, and promotional materials via email, SMS, or traditional mail, as well as to display online advertisements for products or services in the Services or on other websites, including based on products you previously purchased or added to your cart, as well as other activities you perform in the Services.
Security and fraud prevention. We use your personal data to authenticate your account, ensure a secure payment and purchasing process, detect, investigate, or intervene in cases of fraud, illegal, dangerous, or malicious activities, protect public safety, and secure our Services. If you choose to use the Services and create an account, you are responsible for maintaining the confidentiality of your account identifiers. We strongly recommend that you do not share your username, password, or any other access identifiers with anyone.
Communicating with you. We use your personal data to provide you with customer service, respond to your inquiries, ensure smooth service, and maintain business relationships with you.
Legal reasons. We use your personal data to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery proceedings, potential or ongoing litigation, or other dispute resolution proceedings, and to enforce or investigate violations of our terms or policies.
How We Disclose Personal Data
In certain circumstances, we may disclose your personal data to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:
Shopify, service providers, and other third parties that provide services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, processing, and shipping).
Business and marketing partners to provide you with marketing services and direct advertising to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activity with merchants and on websites. Our business and marketing partners will use your data in accordance with their own privacy notices. Depending on your place of residence, you may have the right to request that we not share your data to display targeted advertising and marketing content based on your online activity with merchants and on websites.
When you instruct us, request to share, or otherwise consent to the disclosure of certain information to third parties, for example for shipping products or through social media widgets or login integrations.
Our affiliates or, more generally, within our corporate group.
In connection with a business transaction, such as a merger or bankruptcy proceeding, to fulfill any applicable legal obligations (including in response to court summons, search warrants, or similar requests), to enforce our terms of service or applicable policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal data regarding your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties who may be located in countries other than your country of residence, in order to provide you with services and improve them. Additionally, to protect, develop, and refine our business, we use certain enhanced Shopify features that integrate data and information from your interactions with our Store, as well as with other merchants and Shopify. To provide these enhanced features, Shopify may use personal data collected during your interactions with our Store, other merchants, and Shopify. In such circumstances, Shopify is responsible for processing your personal data, including responding to your requests regarding the use of rights relating to the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and your rights, please review Shopify's Consumer Privacy Policy. Depending on your location, you may exercise certain rights regarding your personal data here: Link to Shopify Privacy Portal.
Third-Party Websites and Links
The Services may contain links to websites or other online platforms operated by third parties. If you click on links to sites that are not affiliated with us or that we do not control, we encourage you to review their privacy and security policies, as well as other general terms of use. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information contained on those sites. Information you share in a public or semi-public space, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or users of such third-party platforms, without restrictions on their use by us or third parties. The inclusion of such links does not in itself constitute an endorsement of the content of such platforms, or their owners or operators, unless otherwise indicated in the Services.
Children's Data
The Services are not intended for use by children and we do not knowingly collect any personal data from children below the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal data, you may contact us using the contact information provided below to request deletion of that information. As of the effective date of this Privacy Policy, we have not recorded any instance of "sharing" or "selling" (as those terms are defined under applicable law) personal data of individuals under the age of 16.
Security and Retention of Your Data
It should be noted that no security measures are perfect or infallible and we cannot guarantee "complete security." Additionally, any information you transmit to us may not be secure during transmission. We recommend that you do not use unsecured channels to transmit sensitive information to us.
The length of time we retain your personal data depends on various factors, such as the need to retain that information to manage your account, provide the Services, fulfill our legal obligations, resolve disputes, or enforce other applicable agreements or policies.
Your Rights and Choices
Depending on your place of residence, you may have some or all of the following rights regarding your personal data. However, these rights are not absolute and may only apply in certain circumstances, and in some cases we may decline your request to the extent permitted by law.
Right of access/Right to information. You may have the right to request access to the personal data we hold about you.
Right to erasure. You may have the right to request deletion of the personal data we hold about you.
Right to rectification. You may have the right to request correction of inaccurate personal data we hold about you.
Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request its transfer to a third party, in certain circumstances and with certain exceptions.
Managing communication preferences. We may send you promotional emails. You may opt out of receiving such emails at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, for example about your account or orders you have placed.
If you reside in the United Kingdom or the European Economic Area and subject to exceptions and limitations under local law, you may exercise the following rights, in addition to the rights listed above:
Objection to processing and restriction of processing: You may have the right to request that we stop or restrict processing your personal data for certain purposes.
Withdrawal of consent: Where we rely on your consent to process personal data, you have the right to withdraw it. Withdrawal of consent will not affect the lawfulness of processing carried out based on your consent before its withdrawal.
You may exercise these rights at locations indicated for this purpose in the Services or by contacting us using the contact information provided below. To learn more about how Shopify uses your personal data and your rights, including rights regarding data processed by Shopify, please review the information at https://privacy.shopify.com.
We will not penalize you for exercising any of these rights. We may need to verify your identity before considering your requests, to the extent required or permitted by applicable law. Subject to applicable law, you may designate an authorized representative to request the exercise of your rights on your behalf. Before accepting such a request from a representative, we will ask them to provide proof of your authorization to act on your behalf and we may ask you to confirm your identity directly with us. We will respond to your request within the timeframe specified by applicable law.
Complaints
If you wish to file a complaint regarding the processing of your personal data, please contact us using the contact information provided below. Depending on your place of residence, you may have the right to challenge our decision by contacting us using the contact information provided below or by filing a complaint with the appropriate data protection authority in your region. For the EEA, a list of supervisory authorities responsible for data protection can be found here.
Cross-Border Data Transfers
Please note that we may transfer, store, and process your personal data outside the country where you reside.
In the event of transferring your personal data outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's standard contractual clauses or, where applicable, an equivalent agreement issued by the appropriate authority in the United Kingdom, unless the data is transferred to a country recognized as providing an adequate level of protection.
Changes to this Privacy Policy
We may update this Privacy Policy at any time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this website, update the "Last updated" date, and notify you of this fact in accordance with applicable law.
Contact
If you have questions about our privacy practices or this Privacy Policy, or to exercise your rights, please contact us by phone, email at info@josephandemma-boutique.ca, or mail at Heuvelplein 225, Breda, 4812 PD, NL. In accordance with applicable data protection regulations, we are the controller of your personal data.
